Testimonials

Founders and investors bring Finro in when the financial story needs to hold up in real conversations, funding, M&A, and board planning. Most engagements focus on strategic valuation deliverables, investor-grade financial models, or both.

Below are a few examples of how clients describe the work and the outputs.

Mik Vidak testimonial Finro financial modeling
Mik Vidak
Founder, WAAS
We had the pleasure of working with Lior Ronen and Finro on rebuilding our WAAS financial model to make it Series A–ready. Lior quickly understood the complexity of our B2B4C ecosystem and translated it into a clear, scalable financial framework.
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Capt. Micahel Sperling testimonial Finro valuation advisory
Capt. Michael Sperling
Co-Founder & CEO, Spaceling
We engaged Finro for independent financial due diligence and valuation ahead of our seed round. Lior quickly grasped our complex model and delivered a complete investor-ready package within weeks. His depth in venture finance and structured thinking made the entire process seamless.
Princap website
Will Simon testimonial Finro financial modeling
Will Simon
Founder and CEO, Jet Mobility
Lior’s work has been instrumental in our early growth and fundraising preparation.

Finro’s financial modeling became a central part of our investor materials, translating our vision into a clear, tangible financial outlook. The level of precision, responsiveness, and strategic thinking consistently exceeded expectations.

I highly recommend Lior and Finro to founders who need financial models that actually support real funding conversations.
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Mick Carolan testimonial Finro valuation advisory
Mick Carolan
General Partner, Princap
Lior consistently delivers analysis with both depth and precision. His ability to identify sector shifts and translate complex datasets into actionable valuation insights has been instrumental in refining our investment strategy, especially around pre-revenue companies.

Beyond the analysis itself, he is highly responsive, pragmatic, and easy to work with across time zones. I strongly recommend Lior and Finro to investors and founders navigating complex technology markets.
Princap website
Rhodri Atkins testimonial Finro financial modeling
Rhodri Atkins
Founder and CEO, Pair Software
Lior was excellent to work with. He clearly knows his stuff and delivered high-quality modeling and forecasting work.

Reliable, pragmatic, and a pleasure to collaborate with — I’d recommend him to any founder who needs a safe pair of hands.
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Aeron Sullivan testimonial Finro financial modeling
Aeron Sullivan
Founder and CEO, Pangea.io
If you need startup financial modeling expertise, Lior is as strong as it gets.

He’s fast, precise, and intuitively understands what a startup at your stage needs from a model.

I’d hire him for FP&A any day — and I’d recommend Finro to anyone looking for serious financial support.
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Thinking About Your Own Valuation or Financial Model?

Most founders reach out when a funding round, strategic shift, or investor discussion is approaching. If your model or valuation narrative needs to hold up in real conversations, the next step is a short strategy call.

Typical next step: a 15 to 20 minute strategy call.

Sven Van de Perre testimonial Finro strategic valuation
Sven Van de Perre
Creative & Business Architect & Co-Founder, Tropos AR
We worked with Finro at the start of the Web3 boom, and they were among the very few with a clear view of the technology shift that’s now unfolding.

Tech gets overvalued in the short term and undervalued in the long term — Finro helped us navigate that future like few others can.
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Michael McCabe testimonial Finro financial modeling
Michael McCabe
CEO, OxyCarbon US
Lior took our substantial but unwieldy model and turned it into a dynamic tool we can adjust without constant manual work.

It updates the projected balance sheet, KPIs, and valuation as we refine inputs. Fast turnaround, highly responsive to iterations, and strong judgment throughout.
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Simon Reid testimonial Finro financial modeling
Simon Reid
Co-Founder & Managing Director, Darvis UK
Lior helped us develop our financial model, review pricing structures, and refine cash flow planning at Darvis, an AI-driven technology company.

Insightful, responsive, and highly resourceful — exactly the attributes needed when working with fast-moving entrepreneurial teams. I strongly recommend Finro to companies building the financial foundations needed to scale and attract investment.
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Isaac Litman testimonial Finro seed round financial model
Isaac Litman
Founder and CEO, Neteera
Finro led the forecasting process for our seed round, translating complex technology and growth drivers into a clear five-year financial model aligned with our strategy.

The team quickly understood the business fundamentals and delivered a high-quality, seamless modeling experience that I recommend to any startup founder preparing for investment.
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Dave Mao testimonial Finro due diligence and investment analysis
Dave Mao
Managing Director, Come Up Capital
I asked Lior to prepare a diligence report for a potential investment. He demonstrated strong financial analysis capability and a sharp understanding of early-stage venture finance.

I was impressed by how much he was able to extract in a short time from financial statements, a pitch deck, and pro formas. He also backed his conclusions with independent research across multiple sources.
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Joseph Baldassarra testimonial Finro pre-IPO valuation and investment support
Joseph Baldassarra
Managing Partner, Broad Street Global Fund
In pre-IPO investing, assessing companies without published financials is hard. Finro’s guidance helped us make sharper decisions, and the impact on our results was meaningful.

Always available, always intelligent, and always within budget. A strong combination for anyone investing in private markets.
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Duncan Robertson testimonial Finro financial modeling support
Duncan Robertson
Founder, Brightland
Very helpful, experienced, and knowledgeable.

Worked quickly and helped us reach the outcome efficiently. I’d recommend Lior and Finro for financial modeling and broader finance support for startups.
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Will McCullough testimonial Finro advanced financial modeling
Will McCullough
Co-founder, GigSocial
Lior helped us model sophisticated problems that hadn’t been modeled before.

Communication was excellent, and screen-sharing collaboration made the work fast and practical.
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Dennis Cail testimonial Finro fintech finance leadership
Dennis Cail
Co-Founder & CEO, Zirtue
Lior led multiple projects for us, and I couldn’t be happier with the results. He understands finance and FinTech better than any financial engineer I’ve worked with.

He also has a spot-on ability to identify complex diligence risks and opportunities, adding real, tangible value across multiple deals.
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Andy Bell testimonial Finro startup financial modeling
Andy Bell
CEO, HelpFirst
Lior built a financial model that was clear, easy to use, and a strong reflection of our business plan.

He’s knowledgeable, accurate, and delivered on a tight schedule with excellent communication throughout.
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