About Us

Financial Consulting for The Tech Sector

Personalized valuation and financial modeling services to tech startups. Since 2014, Finro is dedicated to transforming the unique visions of tech founders and investors into success.

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Who Are Our Clients?

 

Funding Stages Distribution

Seed (34.95%)
Series A (27.08%)
Pre-Seed (12.73%)
M&A (11.65%)
Series B (6.80%)
Series D (5.83%)
Series C (3.00%)





This distribution includes both pre-revenue and post-revenue startups we worked with between 2017 and 2024. These startups are from the EU, US, UK, Australia, New Zealand, and the Middle East.

Niches Distribution

Other (22%)
Fintech (20%)
Healthtech (20%)
Ecommerce (9%)
MarketingTech (9%)
Proptech (6%)
AI (5%)
Autotech (5%)
Social Media (4%)
Gaming (4%)

The other category includes: CleanTech, Consumer Electronics, Vertical SaaS, Cybersecurity, Edtech, Insurtech, AgTech, Iaas, App Development, AR, Comms Hardware, and CRM.
 
 

Recent Success Stories



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Finro were one of the very few companies that had a correct view of the leap in technology, which is now slowly unfolding. Technology always gets overvalued in the short-term, and undervalued in the long term. And Finro helped us navigate that future like few others can. I have used Finro's financial modeling as a central part of our fundraising and business presentations. Lior has always been extremely precise and shows a clear talent for taking our vision and translating into a tangible outlook. Lior's foresight in identifying pivotal trends and disruptions within the sector has delivered real value. His adeptness and synthesis of large data sets into actionable intelligence based on key comps has also been instrumental in refining our investment strategy.
Profile ImageSven Van de Perre
Co-Founder, Tropos AR
Profile ImageWill Simon
Founder and CEO, Jet Mobility
Profile ImageMic Carolan
General Partner, Princap
 

This is Our Story

Finro is an EU-based company that collaborates with tech startups across the US, Canada, the UK, Europe, New Zealand, and Australia.

Founded by Lior Ronen in 2014, Finro isn't your ordinary financial consulting firm. We're all in on tech—dedicated to turning the dreams of tech founders and investors into concrete financial victories.

Forget the generic, overpriced consulting gibberish. With us, you get the real deal: custom-fit strategies, not cookie-cutter advice. We dive deep into the financial DNA of the tech world, using precise KPIs and industry-specific comparables to tailor a financial blueprint that’s just right for you.

Our track record? Over 200 clients and $1.4 billion in deals. That’s the kind of success we’re talking about.

Now, let's get your ideas off the ground. Whether you're building in SaaS, Healthtech, or any other tech frontier, we're ready to craft the financial models that captivate investors and command their attention.

Schedule a call with us today to start making it happen, or use the form below to secure your project slot immediately. Together, we can make your financial strategy the next big thing.

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Unlock your startup's potential. Get in touch today.
 
Profile Image

Lior Ronen

Founder and CEO, Finro Financial Consulting

Lior is a seasoned financial consultant with over 17 years of experience in the tech sector.

He began his professional journey at Intel’s Wireless Division as a Senior Financial Analyst, where he analyzed M&A deals, technology development options, and product investment opportunities.

This work culminated in his rise to the role of team leader. In 2014, Lior founded Finro, leveraging his extensive expertise to provide specialized financial consulting services to a diverse clientele in the tech industry.

Under Lior's guidance, Finro has achieved unparalleled proficiency in the field, offering due diligence, financial modeling, startup valuation, and advisory services to tech investors and startups at various stages, from pre-seed to pre-IPO.

His impactful work includes facilitating over $1.4 billion in deals for more than 200 clients, including notable startups such as Neteera, Zirtue, Darvis, Saphyte, Medhaul, TEN14, and others. Lior’s academic background complements his professional achievements.

Lior holds an Executive MBA in Finance and Financial Engineering from the Hebrew University in Jerusalem, along with a BA in Economics and Business Administration from Haifa University.

His combination of practical experience and academic knowledge positions him as a leading figure in financial consulting within the tech industry.

Our Services

We specialize in the financial aspects of the tech sector. This is how we can help you today:

Financial Modeling

Finro has built hundreds of financial models that assisted small and medium tech companies to buy or sell shares successfully. We believe that every business is unique and deserves our full attention.

We don’t have cookie-cutter solutions, and our models reflect it.

We help you translate a tech business from an idea or presentation into a spreadsheet that tells your story. Learn more

Valuation

Finro valued hundreds of startups and small and medium tech businesses in all niches of the tech sector.

We carefully considered each company's stage of development, type of transaction, revenue generation status (pre/post), VC-backed vs. bootstrapped, and more.

These elements allow us to build the quality valuation our clients look for. Learn more

Financial Due Diligence

Finro financial due diligence services allow us to give our clients the quiet they need when closing a deal. This is where our expertise and experience come into play.

We will take care of the financial analysis, look into the historical financials, analyze the competitors, validate the assumptions of the forecast, challenge the valuation and deal terms, and ask the hard questions. Learn more
Finro Financial Consulting. The Boutique Alternative