Financial strategy for tech founders and investors
Since 2014, Finro has helped founders, investors, and operators translate strategy into financial frameworks that hold up in fundraising, M&A, and board conversations. Every engagement is led personally by Lior.
Lior Ronen
Founder & CEO
Finro Financial Consulting
Our story
Built for the realities
of the tech sector
Finro is a financial consulting firm focused exclusively on technology companies. We help founders, investors, and operators translate strategy into clear financial frameworks that stand up in fundraising, M&A, and investor conversations.
Our work sits at the intersection of finance and technology. Each engagement is built around real KPIs, industry comparables, and assumptions grounded in how tech businesses actually scale, not generic templates or one-size-fits-all models.
Over the years we have supported more than 200 clients and contributed to over $1.4 billion in analysed transactions. Our clients operate across the US, Europe, the UK, Australia, New Zealand, and beyond, spanning early-stage startups through later-stage growth companies and M&A processes.
If you are building, investing, or preparing for a transaction, our role is to turn complex financial questions into structured, actionable insights.
Client distribution
Who we work with, by the numbers
Client and transaction distribution from 2017 to 2024, across funding stages and technology sectors. The data includes pre-revenue and post-revenue companies across the EU, US, UK, Australia, New Zealand, and the Middle East.
By funding stage
Data covers 2017–2024. Pre-revenue and post-revenue companies included.
By sector
Other includes CleanTech, Cybersecurity, EdTech, InsurTech, Vertical SaaS, AR, and additional technology categories.
Leadership
Every engagement led personally by Lior
Founder & CEO
Lior Ronen
Lior is a financial consultant specialising in valuation, financial modeling, and transaction advisory for technology companies. With 20 years of experience, he has supported founders, investors, and acquirers across multiple markets and technology categories.
He began his career at Intel's Wireless Division, where he analysed M&A opportunities, product investments, and strategic technology initiatives before advancing to a team leadership role. In 2014, he founded Finro to provide specialised financial advisory tailored to the realities of the technology sector.
Since then, Lior has worked with startups and investors from pre-seed to pre-IPO, helping translate complex strategy into clear financial narratives and supporting over $1.4 billion in transactions across more than 200 companies.
- Executive MBA · Hebrew University of Jerusalem Finance and Financial Engineering
- BA · University of Haifa Economics and Business Administration
- Former M&A Analyst · Intel Wireless Division M&A analysis, product investment, and strategic technology initiatives
- Based in Frankfurt · Serving clients globally AI · Fintech · SaaS · Cybersecurity · HealthTech · Infrastructure
What clients say
Trusted by founders and investors
Feedback from founders, operators, and investors across the technology ecosystem. Full testimonials are available on the testimonials page .
"Finro were one of the very few companies that had a correct view of the leap in technology, which is now slowly unfolding. Technology always gets overvalued in the short term, and undervalued in the long term. Finro helped us navigate that future like few others can."
Sven Van de Perre
Co-Founder · Tropos AR
Strategic valuation · Web3 / deep tech
"Finro's financial modeling became a central part of our investor materials, translating our vision into a clear financial outlook. The level of precision, responsiveness, and strategic thinking consistently exceeded expectations."
Will Simon
Founder & CEO · Jet Mobility
Financial modeling · Fundraising preparation
"Lior consistently delivers analysis with both depth and precision. His ability to identify sector shifts and translate complex datasets into actionable valuation insights has been instrumental in refining our investment strategy."
How Finro supports technology companies and investors
Four ways to work together
Focused financial analysis for fundraising, investment decisions, M&A, and strategic planning. Every engagement is led personally by Lior.
Startup valuation
Independent valuation frameworks anchored in relevant market comparables, explicit assumptions, and scenario analysis. Built for fundraising, M&A, shareholder discussions, and board decisions.
Explore valuation Financial planningFinancial modeling
Driver-based financial models built around how the business actually grows. Revenue mechanics, hiring, GTM execution, margins, and capital requirements are connected in one investor-ready structure.
Explore modeling Independent reviewFinancial due diligence
Independent financial review for startup investments, acquisitions, fundraising preparation, and strategic transactions. The analysis tests historical performance, forecasts, capital needs, and material financial risks.
Explore due diligence Fixed-scope reviewInvestor readiness review
A focused review of an existing financial model. Finro identifies unsupported assumptions, structural weaknesses, likely investor objections, and the changes required before fundraising.
Explore the reviewNext step
Preparing for a financial
or strategic decision?
Share your company stage, transaction context, and objective. We will tell you whether valuation, financial modeling, due diligence, or a focused model review is the most appropriate starting point.
Typical first step: a 15 to 20 minute strategy call. No obligation.
What to expect
Lior Ronen Every engagement is led personally, with no junior-analyst handoff.