Startup valuation · Financial modeling · M&A advisory

Startup valuation and financial modeling that hold up under investor scrutiny

Driver-based financial models and defensible valuation frameworks for tech founders preparing for fundraising, M&A, and board conversations.

200+ Tech companies served
$1.4B+ In supported transactions
12 yr In startup finance
15+ Countries served

Founder-led advisory

Lior Ronen
Lior Ronen
Founder & CEO

Lior leads every engagement personally, with a focus on valuation, financial modeling, and transaction support for technology companies.

20 years in tech finance and M&A
Former M&A analyst, Intel Wireless Division
Executive MBA, Hebrew University of Jerusalem
Clients across AI, Fintech, SaaS, and Cybersecurity
Based in Frankfurt. Serving clients globally

Selected client feedback

Used in fundraising, valuation, and investor work

Finro supports technology companies and investors with financial models, valuation work, and investor-facing analysis built around how the business actually operates.

Sectors covered AI · Fintech · SaaS · Cybersecurity · PropTech
Stages served Pre-seed through pre-IPO
Engagement types Fundraising · M&A · Board & strategic planning
Typical deliverables Valuation · Financial model · Investor-ready analysis
Michael Sperling testimonial Finro valuation and due diligence
Michael Sperling
Co-Founder & CEO, Spaceling

We engaged Finro for independent financial due diligence and valuation ahead of our seed round. Lior quickly grasped our complex model and delivered an investor-ready package within weeks. His structured thinking and depth in venture finance made the entire process seamless.

Context: Independent valuation and diligence support ahead of a seed round.
Will Simon testimonial Finro financial modeling
Will Simon
Founder & CEO, Jet Mobility

Finro’s financial modeling became a central part of our investor materials, translating our vision into a clear financial outlook. The level of precision, responsiveness, and strategic thinking consistently exceeded expectations.

Context: Financial modeling and investor materials prepared for fundraising discussions.

How it works

A structured process built for investor scrutiny

Every engagement is built around the actual business logic, with clear assumptions, defensible drivers, and outputs that hold up in real discussions.

01

Strategy call

We map your stage, objective, timeline, and what investors, boards, or buyers are most likely to scrutinize.

Output: scope, timeline, and a clear view of required inputs
02

Build the logic

We build the financial model or valuation framework around how the business actually operates, with explicit assumptions and scenario logic.

Output: model, valuation work, assumptions table, and scenarios
03

Make it investor-ready

We pressure-test the work so you can clearly explain assumptions, risks, and growth drivers in real investor conversations.

Output: investor-ready analysis and outputs that hold up under scrutiny

Next step

Ready to make your numbers hold up?

Share your stage and objective, and we’ll tell you what approach fits, what the process looks like, and what would be needed to deliver work that holds up under investor scrutiny.

Typical first step: a short strategy call. No obligation.